WWF partnership

Botanica & WWF Australia Partnership

Everything Botanica does is driven by a desire to discover Earth’s finest scents. Our craftmanship in responsibly sourcing and infusing natural ingredients into our fragrances has been informed by an appreciation of nature and an understanding of the invaluable impact that connecting with nature can have on people’s health and wellness.

Our goal is to uplift Australians by bringing scents inspired by nature home, and our vision is to create more opportunities for everyone to connect with and appreciate the wonders of nature.

Botanica has partnered with WWF since 2021 to support their efforts to help conserve, restore and protect our natural environment.

Together with the Australian Seed Bank Partnership, from 2021 to 2024, we created ‘The Rare Bloom Project,’ which focused on protecting and conserving Australian native wildflower species.Most recently, our renewed 3-year partnership with WWF will help support WWF’s Regenerate Nature by 2030 goal. This goal will continue WWF’s work on Country with the aim of transforming Australia from a deforestation hotspot to a reforestation nation that, along with communities, helps protect and regenerate landscapes and supports the species that call these landscapes home.

Donation

In the last 3 years we have donated over $750,000 to WWF to support the protection of native wildflowers from fire affected and high-conservation-value areas.

Continuing Support

We are committed to raising $600,000 for WWF in the next three years to continue our partnership to help regenerate Australia’s vital native landscapes

For Nature Regeneration

In 2024 we relaunched our partnership ‘Together for Nature Regeneration’ to drive awareness of the importance of protecting our vital native landscapes

2024+: Nature Regeneration

Moving into 2024 and beyond, our vision remains strong; to build upon the impact of The Rare Bloom Project™; through the regeneration of Australia’s vital native landscapes, for the benefit of future generations.

Learn more

2021-2023: The Rare Bloom Project™

In 2021-2024, in partnership with WWF-Australia, Botanica created The Rare Bloom Project™; a 3-year program dedicated to helping protect and conserve over 120 threatened Australian native wildflowers.